Your website should win
in search and AI.
Is your site turning visitors into enquiries? Are AI tools like ChatGPT and Perplexity recommending you — or your competitors? JourneyScore finds every gap and tells you exactly how to fix it.
✓ Free scan✓ Results in 60 seconds✓ No credit card
The obvious question
“Can’t I just ask an AI?”
You can — and you'll get a confident answer in seconds. The problem is what's behind it. A chat window is working from a glance at your page (if it can reach it at all) and a general sense of what good websites look like. We use the same AI, but we hand it real evidence first.
Real data, not a guess
We fetch your live page, run structural checks across meta, headings, content, images and technical setup, and pull Google's own PageSpeed and Core Web Vitals scores. The AI reads measurements — not assumptions about what your site probably says.
The whole journey, not one page
Homepage → services → pricing → contact. We follow the route your customer actually takes and find where it breaks: the dead ends, the missing next step, the page that quietly loses them. A single prompt only ever sees one page in isolation.
A score you can trust twice
Every scan runs the same scoring engine, so March and June are genuinely comparable and your progress is tracked over time. Ask a chatbot the same question twice and you'll get two different opinions.
And the things a chat prompt simply can't do
Same intelligence. Far better evidence — and a report you can hand to whoever builds your site.
Find out exactly why visitors aren't becoming customers.
Most website tools tell you technical problems. JourneyScore tells you business problems — the missing trust signals, unclear messaging, and dead-end pages that are costing you real enquiries.
When someone asks AI to find a business like yours, will it recommend you?
ChatGPT, Gemini and Perplexity are changing how customers find services. If your content isn't structured for AI, you're invisible to a growing chunk of your market. JourneyScore is the first tool to measure and fix this.
See proof that your changes are actually working.
Re-scan after making improvements and watch your score climb. No more guessing whether that rewrite or new CTA actually made a difference — you'll see it in the numbers.
Discover the keywords your ideal customers are actually searching for.
Every scan includes real search volume data for your keywords, plus AI-suggested long-tail opportunities you're missing. These are the terms where you can realistically rank within months, not years.
The difference
Other tools check boxes.
We check what actually matters.
Other SEO tools
Technically correct. Practically useless for getting more bookings.
JourneyScore
Actionable insights that directly lead to more enquiries.
Your pages don't exist in isolation. Neither should your audit.
Map your customer's actual journey — from landing page to contact form. JourneyScore scans every step together, identifying dead ends, missing trust signals, and weak transitions that cost you conversions. No other tool does this.
Google Search Console integration.
Your real data, not estimates.
Connect your Search Console account and JourneyScore pulls in 90 days of your actual click, impression and ranking data, then keeps it up to date every day. Every scan report gains a Search Performance tab showing the real keywords that page ranks for — so recommendations are backed by what's genuinely happening, not just what we can see from outside.
And a dedicated insights dashboard surfaces the patterns that are painful to spot in Search Console itself:
Read-only access — we never write to your Search Console. Available on all paid plans.
How it works
Three steps. Sixty seconds.
Paste your URL
Enter your website and answer 3 quick questions about your business. That's it.
We do the deep digging
Our engine analyses 50+ signals — on-page SEO, content persuasiveness, AEO readiness, keyword opportunities, AI visibility, and your full conversion journey.
Get your action plan
A prioritised list of exactly what to fix, in plain English. No SEO jargon. Download as PDF or track your progress over time.
Pricing
What an SEO consultant charges £500 for.
From £29/month.
Run unlimited re-scans, track your progress, discover keyword opportunities, and get AI-powered recommendations that update as your site evolves.
Starter
£29/mo
25 scans/mo
Perfect for a single website
Growth
£79/mo
100 scans/mo
For agencies & multiple sites
Agency
£199/mo
300 scans/mo
White-label ready
Find out what's costing you bookings.
Run your free scan now. No credit card, no commitment.
FAQ
Common questions
What does JourneyScore actually analyse?+
We scan your live website and assess on-page SEO, content quality, conversion readiness, user journey flow, and Answer Engine Optimisation (AEO). You get an overall score, a letter grade, and prioritised actions to improve.
How is this different from other SEO tools?+
Most tools check technical SEO boxes. JourneyScore goes further — we analyse your content through the eyes of your ideal customer. We assess whether your pages actually persuade, convert, and flow logically as a journey. We also check how well your content performs for AI-powered search engines.
Can't I just ask an AI?+
You can, and you'll get an answer in seconds — but it's an opinion formed from a glance at your page and a general sense of what good websites look like. We use the same AI, and give it real evidence first: your live page fetched and parsed, structural checks across meta, headings, content and images, and Google's own PageSpeed and Core Web Vitals numbers. Then we follow the whole journey — homepage to services to contact — rather than judging one page in isolation, score it against the same engine every time so you can measure progress, and hand you a prioritised action list you could pass straight to whoever builds your site.
Are my free scans really free?+
Yes. You get 2 free scans when you sign up, no credit card required. The full report with all priority actions and AI analysis is yours to keep. Oh — and there may be a little surprise waiting for you once you start exploring the app. 🎁
What happens to my data if I cancel?+
Your scan reports, tasks, rewrites, achievements, and score history are all kept safe. If you re-subscribe later, everything is waiting for you. On the free plan you can view your 3 most recent scan reports.
Can I scan any website?+
You can scan any publicly accessible website. The tool works especially well for service-based businesses — photographers, consultants, agencies, trades — where the website needs to build trust and drive enquiries.
What is AEO and why does it matter?+
Answer Engine Optimisation is about making your content work well with AI search tools like ChatGPT, Google AI Overviews, and Perplexity. As more people use AI to find services, having AEO-ready content gives you an edge over competitors who only focus on traditional SEO.
How often should I re-scan my pages?+
We recommend re-scanning after you've implemented changes from your action list — usually every 2-4 weeks. Your Score Progress page tracks improvements over time so you can see exactly what's working.
Can I cancel at any time?+
Absolutely. All plans are month-to-month with no lock-in. You can cancel from your account page or directly through Stripe. We'll even send you a reminder 3 days before your renewal.